Editorial- Merchandise: Am I a Mug Among Many, or a Mug Alone?

Originally written for On Stage (the original post can be found here:¬†http://www.onstageblog.com/columns/2016/11/23/merchandise-am-i-a-mug-among-many-or-a-mug-alone). It started with programmes. Then it progressed to tote bags, then magnets/ badges, then cast albums, then all four, and now it's mugs (and programmes...and cast albums...obviously). But am I a mug alone, or a mug among many when it comes to theatre... Continue Reading →

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